Felix Addison works with founders and leadership teams to build the systems, processes, and go-to-market strategies that support growth.

He brings experience building and scaling businesses across multiple ventures. As Co-Founder and Co-CEO of Blaxtar Essentials, he has led product development, marketing, and end-to-end operations, developing an integrated approach to growth and performance. Felix works closely with leadership teams as they translate strategy into execution. The focus is not only on what to build, but on how systems, processes, and teams are structured to support consistent performance over time.

His work often spans marketing and operations, including in consumer packaged goods organizations navigating growth, evolving customer expectations, and increasing complexity. Across contexts, his approach is grounded in a simple principle: growth requires alignment between strategy, execution, and the systems that support both.

Outside of his work, he enjoys cooking, values time with his family, and brings the same discipline and intentionality to his personal life as he does to his work. He holds a B.S. in Sport Management from George Mason University and has a M.S. in Sports Administration from Canisius University.